The Writer’s Heart: Branded

“From henceforth let no man trouble me:
for I bear in my body the marks of the Lord Jesus.”
Galatians 6:17, KJV
My Bible’s translation help offers the word “branded” for in my body. When I think of branded, my mind travels to the first movie my husband, at the time boyfriend, and I saw. The local drive-in theater featured John Wayne in The Cowboys, a western set in the late 1800s. Needing cowhands and finding no men available John Wayne hired a dozen or so schoolboys for his cattle drive. Before the drive the cattle had to be branded with a mark burned into the cow’s hide. The mark identified each cow as belonging to John Wayne’s ranch.
The Apostle Paul’s branding identified him as belonging to Jesus Christ. He bore the brand of Christ in his body through scars from being stoned, beaten with rods, and the many times he received thirty-nine lashes from a Roman whip. Paul’s life, and message remained consistent with Christ’s brand.
“For Christ sent me not to baptize,
but to preach the gospel:
not with wisdom of words,
lest the cross of Christ should be made of none effect …
For I determined not to know any thing among you,
save Jesus Christ, and him crucified.”
1 Corinthians 1:17; 2:2, KJV
Paul’s brand revolved around preaching Jesus Christ, crucified. Authors are encouraged to discover their brand and reveal it in their writing, websites, email, marketing, and book cover designs. Readers want to know what they can expect concerning style and message from an author. The message needs to be consistent but engaging, creative, and encouraging to the reader. It can be written in fiction or nonfiction—the same message presented surprisingly different.
Paul spent three years in the desert learning and growing with Christ as his teacher. He had spent a lifetime learning the law from the best teachers. Authors are called to be diligent in growing and learning our craft in order to keep our message fresh, new, and taking our readers into deeper thought and their own growth.
Our readers want us to be real—living out the message that motivates our writing. As the old saying goes, we need, “To practice what we preach.” Although, we don’t want our message to sound like preaching. We want to present ourselves and our message in such a way as to leave our readers asking, “When’s your next book coming out?”
Paul bore the brand of Christ in his body, his life, and his writing. If we are called to write—our bodies, lives, and writings, are meant to carry Christ’s brand and bring him glory. I believe Christ’s brand could be summed up in coming not to be served but to serve. What would you say Christ’s brand is? How does your brand reveal to whom you belong?
For more on the discovering your brand check out the article, “Seven Author Branding Tips,” by Mark Coker. It appeared in Publisher’s Weekly under, “Seven Branding Tips for Indie Authors, 11/19/2018. His tips aided in my thoughts for this blog.